Time and again, marketing prodigies have come out with creative ideas to expand the visibility of a product, brand or service. On many occasions, they work like charm, and on some occasions, they simply fail to light the fire.
In what appears to be an instance of the second case, fintech CRED reportedly launched a scheme or 'jackpot'.
CRED Cancels Jackpot
With CRED Only Fridays, we gave our members another reason to say “Thank God It’s Friday.” pic.twitter.com/lqjwe0VddN
— CRED (@CRED_club) August 7, 2024
According to users who took part in it, the company offered them a bumper prize, which included tech paraphernalia including Apple's Macbook, iPad and AirPods. This, according to some, is valued at around Rs 1-3 lakh. This was a part of the 'CRED Friday' schtick.
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Some users took to express their grievances of having won yet losing the jackpot. They allegedly were informed that the jackpot had been cancelled, essentially nullifying their victory.
Yesterday, I won the CRED Friday.
— Saurabh Sharma (@randomusements) September 7, 2024
It was Tech bundle of a MacBook, iPad, and AirPods Max.
They asked me to fill a form for rewards to be sent to me.
Today I got a call from CRED support saying this was because of a bug and now the jackpot is cancelled 😞
One user took to X and said, "Yesterday, I won the CRED Friday. It was Tech bundle of a MacBook, iPad, and AirPods Max. They asked me to fill a form for rewards to be sent to me. Today I got a call from CRED support saying this was because of a bug and now the jackpot is cancelled".
The same user even went on to claim that he was not the only one, as, as many as 200 odd users were affected by this.
Macbook On First Day At Job? CRED's Kunal Shah's Unique Method Shows The Need For 'Trust' In EmployeesEven though I usually do not fall for the @CRED_club jackpots, but yesterday I just played the friday jackpot without having any hope of getting anything meaningful. But I scored the JACKPOT and it wasn't a small one. It included a Macbook, Ipad, Airpods Max and a TUMI bag worth… pic.twitter.com/16SwhchMYm
— Aviral Sangal (@sangalaviral) September 7, 2024
Another user also made a similar claim, and said, "Even though I usually do not fall for the @CRED_club jackpots, but yesterday I just played the friday jackpot without having any hope of getting anything meaningful. But I scored the JACKPOT and it wasn't a small one. It included a Macbook, Ipad, Airpods Max and a TUMI bag worth INR 3.25L."
This is stupid and bad.
— Jai Kathuria (@_jaikathuria) September 7, 2024
YESTERDAY: I won the CRED Friday.
It was Tech bundle of a MacBook, iPad, and AirPods Max.
They asked me to fill a form for rewards to be sent to me.
TODAY: I got a call from CRED support saying this was because of a bug and now the jackpot is cancelled https://t.co/tkcs1A38gD pic.twitter.com/oHbRW0kF26
Other users made claims on the same line, "This is stupid and bad. YESTERDAY: I won the CRED Friday. It was Tech bundle of a MacBook, iPad, and AirPods Max. They asked me to fill a form for rewards to be sent to me. TODAY: I got a call from CRED support saying this was because of a bug and now the jackpot is cancelled".
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Another user added to the long line of indignant consumers, who were left high and dry.
Hi @CRED_club
— Prashant Nair (@imagunner49) September 6, 2024
Played the jackpot and got this coupon. Redirected me to a website where I was asked to fill all the details and submit my PAN and photo.
Post this no email, sms or any other confirmation.
So am I winning anything? Should I start celebrating already? pic.twitter.com/UYpgMnQtIy
This user said, "Hi @CRED_club Played the jackpot and got this coupon. Redirected me to a website where I was asked to fill all the details and submit my PAN and photo. Post this no email, sms or any other confirmation. So am I winning anything? Should I start celebrating already?
To one of the myriad posts, CRED responded by saying, "Let our experts demystify this for you. Just share the details with us over DM along with the mobile number linked to your CRED membership and our experts will assist you right away. -Shauna".
Apart from this, there was no response or clarification any of the handles operated by CRED on X or elsewhere. In addition, the company founder, Kunal Shah, also did not issue any statement on the matter or a clarification.
Rate of change in the world is accelerating immensely and almost exponentially.
— Kunal Shah (@kunalb11) September 6, 2024
What an insanely exciting and scary time to be alive.
Birth rate may not recover if the rate of change continues to accelerate.
The last post on Shah's profile happened on September 6. In this post, Shah commented on the global decline in birth rate.
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