Roblox players, get ready for a bold new adventure as Sega ’s gritty crime saga, Like a Dragon virtual space, is about to make its debut on the platform. While the details are still under wraps, the developer GeekOut confirmed the official partnership with Sega to bring the iconic world of the franchise to Roblox’s massive player base. With it, the fans can expect fresh twists on the signature themes that will blend the immersive storytelling with the interactive creativity of Roblox.
GeekOut Sega partnership to bring Like a Dragon to Roblox
The collaboration of GeekOut with Sega marks the strategic leap for both brands. This project is expected to transform Like a Dragon, the franchise celebrated for its urban grit and mature narratives, to the Roblox experience, which will be tailored for the platform's global audience. While the specifics are quite scarce, the aim of the partnership is to merge the dramatic tension of the series with the social gameplay of Roblox. It will offer the fans some new ways to explore the neon-lit streets of Kamurocho or engage in some high-stakes virtual showdowns.
This is not the first foray of Sega into the cross-platform experiments, but arguably, it is one of the most ambitious. Tapping into the 85.3 million (as per DemandSage) daily active users of Roblox, the collaboration can introduce Like a Dragon to the younger demographics while it retains the core themes— love, betrayal, and humanity.
GeekOut has promised some regular updates and social media updates as the development progresses. Who knows, they might even tease some story-driven quests, character customizations, and Roblox mini-games .
Sega makes a move towards a focused future: Bigger and fewer games
The pivoting of Sega to Like a Dragon on Roblox perfectly aligns with its broader strategy to give priority to quality over quantity. The recent financial briefing revealed the plans of the company to invest quite heavily within the studios, some behind flagship titles like Persona, Like a Dragon, and Sonic , even as the organization scales back the annual game releases. With it, Sega’s goal is to strengthen the existing IPs instead of diluting their resources across some riskier projects.
Sega’s approach follows some mixed results in recent years. While Sonic did thrive with the blockbuster games and the hit films, the other titles of Sega underperformed. So, by doubling down on the proven franchise, the aim here is to stabilize the portfolio. For Like a Dragon, the collaboration with GeekOut means expanding the storytelling opportunities, whether via Roblox spin-offs or the mainline sequels. It’s speculated that the move can pave the way for subscription-based models. Sega, though, is tight-lipped about it for now.
GeekOut Sega partnership to bring Like a Dragon to Roblox
An officially licensed Like a Dragon virtual space is being created for Roblox, the globally popular online gaming platform!
— RGG Studio | Like a Dragon & Yakuza Series (@RGGStudio) May 15, 2025
Stay tuned for updates from the developer GeekOut’s website.
https://t.co/bY0r4PdhaJ pic.twitter.com/eOw8f0FVfI
The collaboration of GeekOut with Sega marks the strategic leap for both brands. This project is expected to transform Like a Dragon, the franchise celebrated for its urban grit and mature narratives, to the Roblox experience, which will be tailored for the platform's global audience. While the specifics are quite scarce, the aim of the partnership is to merge the dramatic tension of the series with the social gameplay of Roblox. It will offer the fans some new ways to explore the neon-lit streets of Kamurocho or engage in some high-stakes virtual showdowns.
This is not the first foray of Sega into the cross-platform experiments, but arguably, it is one of the most ambitious. Tapping into the 85.3 million (as per DemandSage) daily active users of Roblox, the collaboration can introduce Like a Dragon to the younger demographics while it retains the core themes— love, betrayal, and humanity.
GeekOut has promised some regular updates and social media updates as the development progresses. Who knows, they might even tease some story-driven quests, character customizations, and Roblox mini-games .
Sega makes a move towards a focused future: Bigger and fewer games
The pivoting of Sega to Like a Dragon on Roblox perfectly aligns with its broader strategy to give priority to quality over quantity. The recent financial briefing revealed the plans of the company to invest quite heavily within the studios, some behind flagship titles like Persona, Like a Dragon, and Sonic , even as the organization scales back the annual game releases. With it, Sega’s goal is to strengthen the existing IPs instead of diluting their resources across some riskier projects.
Sega’s approach follows some mixed results in recent years. While Sonic did thrive with the blockbuster games and the hit films, the other titles of Sega underperformed. So, by doubling down on the proven franchise, the aim here is to stabilize the portfolio. For Like a Dragon, the collaboration with GeekOut means expanding the storytelling opportunities, whether via Roblox spin-offs or the mainline sequels. It’s speculated that the move can pave the way for subscription-based models. Sega, though, is tight-lipped about it for now.
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