As a part of its effort to expand advertising revenue, Amazon Prime Video will begin displaying ads in India from next year.
“…starting in 2025, Prime Video shows and movies will include limited advertisements in India,” the company said in a statement.
Amazon Prime further highlighted that it’ll have fewer ads compared with TV and other streaming players, adding that it will “also offer a new ad-free option and will share the price of that option at a later date.”
The move comes as part of Amazon’s strategy to sustain investments in premium content. In March 2024, Prime Video announced its largest-ever India content slate, featuring 69 new and returning original series and films, slated for release over the next two years.
Amazon also clarified that the current Prime membership cost, INR 1,499, will remain unchanged in 2025, and Prime Lite subscribers, who already experience ads on the platform, will not be affected.
Ads will also remain in live event programming, like sports, while more information about the ad-free option will be communicated to subscribers before its rollout.
Earlier this year, the company launched , to target the diverse audience in India.
While Amazon India was mulling to launch its in India in the first quarter of next year.
The ecommerce giant is also facing regulatory hurdles in India, with recently Competition Commission of India (CCI) reportedly finding Amazon along with the Walmart-backed Flipkart guilty of violating competition laws.
The antitrust watchdog has reportedly asked the ecommerce major to , with the amount of fine set to be determined after the CCI’s hearing.
Notably, Flipkart and Amazon are facing a penalty of up to 10% of their global annual turnover or income.
The post appeared first on .
You may also like
Poundland launching new loyalty scheme and shoppers can earn points when they spend
Cyclonic Depression To Cross Coast Near Chennai Tomorrow Morning; Check Forecast For Odisha
Sharjah's popular Meliha milk now available in Dubai
'I lived in Playboy Mansion – dog poo was everywhere and Hugh Hefner's act disgusted me'
BJP files complaint to probe 'illegal' construction at Delhi CM's house
Diogo Jota and Andy Robertson handed national media verdicts including brutal 4/10 ratings
JMM wants to form govt by distributing 'Rewari': Former J'khand CM
PMQs LIVE: Keir Starmer to face grilling from Rishi Sunak as Labour rows rage
Hot water dispenser that's 'quicker than a kettle' saves on energy bills
Scripted Video of Burqa-Clad Woman Offering Prayer to Hindu Deity Shared as Real
Protect Yourself: 10 Tactics Scammers Use to Commit Fraud
Cabinet greenlights Rs 2,642 crore multi-tracking Railways project in UP
Beauty Tips: Increase the beauty of your face with rice water before Diwali, use it in this way
Delhi govt ends NOC requirement for power connection in unauthorised colonies; BJP calls it 'half-truth'
Putin nuclear disaster fears erupt as Russian plant faces 'unprecedented emergency'
Atishi taking credit for work done on PM Modi's instruction: Manoj Tiwari
This Syrian artist is capturing hearts with his whimsical art
Alia Bhatt's Jigra copy of Savi: Here's where you can watch Divya Khosla Kumar's Savi on OTT
Kapil Sharma Reveals Son Trishaan's Eyes Are Similar To His Late Grandfather: Lagta Hai Mere Dadaji Ghum…
"Sulking" Cong declines ministry, offers outside support to Omar government.