Citiflo partners digital and OOH media firm Signpost for advertising

Cityflo, an urban mobility firm has partnered Signpost India to tap into new channel for brands.

Signpost India will manage advertising across Cityflo’s expanding fleet, currently operating in Mumbai, Hyderabad, Delhi NCR, and select emerging metros. With high-visibility formats including full bus wraps and curated in-bus displays, the platform offers an opportunity for brands to engage with India’s corporate audience during their commute.

“With Signpost, we have found a partner who shares our vision of enhancing the commute experience with thoughtful, well-placed messaging,” said Jerin Venad, Co-founder and CEO, Cityflo.“We are excited to work with Signpost to bring to life contextual, impactful campaigns that resonate with our customers and create genuine value for them and the brands they love.”

Cityflo’s fixed routes and predictable schedules give brands consistent, repeat exposure during prime traffic hours across premium office hubs, business corridors, and ultra-HNI and residential catchments. It’s one of the few transit platforms where reach meets relevance, and visibility meets intent.

“This isn’t just advertising — it’s storytelling on the move and tech shall assist to grow the ROI of the campaign,” said Royston D’Almeida, Vice President – Enterprise, Signpost India.“Cityflo’s audience is India’s emerging power class — professionals who value quality and convenience. We are excited to take this opportunity to market at scale and help brands build lasting resonance through contextual, clutter-free placements.”

Brands like Flipkart, Parle Agro, Mirae Asset, and SBI have already launched campaigns across Cityflo’s Mumbai, Hyderabad and Delhi fleets. With new premier routes in the pipeline, this partnership is set to become a game-changer in the way brands connect with India’s working population, it said.